Unlocking Product Industrialization

Encube emerges from stealth with $23M in financing to transform hardware product development using collaborative AI.

Together with Inventure and Kinnevik, we are thrilled to partner with Hugo Nordell, Johnny Bigert, and the team at Encube as they set out to build the first truly collaborative, cloud-native, real-time platform for Computer-Aided Industrialization (CAI), a platform that integrates seamlessly into the product design cycle.

At Promus Ventures, we’ve been investing in groundbreaking hardware companies since 2013 — from satellites and launch/orbital vehicles (ICEYE, Rocket Lab, The Exploration Company) to full-stack robotics platforms (RobCo, Chef Robotics, Mytra). Through these partnerships, we’ve seen firsthand the complexity and fragmentation that hardware teams face when taking products to market.

Encube’s singular vision is rooted in the team’s experience: Hugo witnessed the challenges hardware engineering teams were grappling with as he set out to build Swedish industrial giant Sandvik’s software business. Johnny on the other hand got to experiment early with AI at companies such as Klarna and Skype. This combination creates the perfect foundation for developing groundbreaking manufacturing software in the age of AI.

Encube’s vision and product offering is anchored around collaboration. Leveraging consumer grade design and UX, its collaborative engineering platform is incredibly intuitive, enabling engineering teams to easily upload any type of CAD file (sounds trivial but isn’t), visualize any type of content in 2D and 3D and collaborate in real-time.

Its powerful computational geometry engine automates the tedious tasks (measurements, toolpath simulation, cost analysis) that are critical to bringing a product to life while closing the gap between design intent and manufacturing outcome. Encube believes that by taking the guesswork and approximations out of the engineering process it can help manufacturers save up to 20% on manufacturing costs while accelerating time to market and engineering productivity.

AI-powered tools that automate the tedious but essential work of bringing a product to life

Encube’s vision extends far beyond collaboration as it productizes its early research into Agentic Design Engineering into a full suite of industrialization modules, starting with machined parts, the foundation of modern manufacturing and a $500B market. Ultimately, with Encube’s platform, hardware engineers will be able to prompt a generic LLM and create a manufacturing-ready CAD file based on its powerful industrialization insights. Early customer feedback has been incredible and indicates Encube is onto something big as it seeks to reinvent how hardware products are engineered, manufactured and brought to market.

You can read more about Encube’s vision and approach here.

 

Promus Ventures invests in early-stage deep tech startups solving complex problems to advance everyday lives across the world. Some of Promus Ventures’ other leading portfolio investments include Rocket Lab (Nasdaq: RKLB), Whoop, Spire (NYSE: SPIR), Mapbox, ICEYE, Bellabeat, Swift Navigation, AngelList, Behavox, Gauss Surgical, Figure Eight, All.Space, Halter, Cobalt, Safehub, The Exploration Company and numerous others.

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