Starting a new business can be an exhilarating journey, but without a clear understanding of your target market, your startup might be sailing in uncharted waters. This is where customer discovery can be vital. It is a systematic process of understanding your potential customers, their needs, and the pain point

At Promus Ventures, we believe that having a well-thought out thesis on the macro economy and markets is key to navigating the path ahead. So we make it a point every quarter to refine our thoughts on the setup and make sure 1) our investors know our evolving thesis on macro outlook and 2) our portfolio founde

Many early-stage teams get very consistent feedback from investors when they try to raise their first institutional investment — what does your customer think? Here's what it takes to turn a minimum viable product into your most valuable player.

True capital growth takes time and the startup game is a long game for all involved. We continue to see more and more new faces to the startup game act like short-term traders, and this will not end well for many of them. Founders, venture capitalists, and LPs are forced to learn patience and sometimes wait 10

The COVID-19 pandemic has impacted pretty much everything in my day. Maybe the most significant change I have seen while working from home is that the usual cadence of the face-to-face meetings that made up my day has been replaced by video calls on platforms like Zoom, or plain old voice calls.