Take Me to Your Tweets

**Originally published 9/13/2013

Yesterday Twitter made it public (through a tweet of course) that they filed their S-1 for an IPO:

Twitter has helped flatten the world of communication and discovery. Their brilliant 140 character limit forces brevity throughout the medium and focuses the sender on the core purpose of the tweet.

Twitter provides a fantastic window for the world to see your true colors. At Promus Ventures, we back people first and it’s imperative that we invest in best-of-breed teams with strong character and ethics. In addition to spending time with the team, we can also get a fuller picture by reading one’s social graph. We’re not strategically searching for old embarrassing keg-stand pics from college — we’re looking for your personality, opinions, and boldness. Do you have something to say, or you just saying something?

Knit together a bunch of tweets and a personal mosaic can be formed rather quickly. The subtlety of Twitter is fascinating, and the nuances of one’s feed help paint the picture:

• A humble brag every now and then (appropriate PR) is different than false humility (smug).
• Reaching out to people you don’t know every once in a while (introducing) is different than engaging people you don’t know repeatedly (delusional).
• Retweeting others’ links and ideas (giving others credit and respect) is different that copying and pasting others ideas and sending them out as yours (unoriginal and lazy).
• Giving props to those who have achieved something (“congrats to” and “great job” tweets shows encouragement) is wildly different than underhandedly trying to draft off someone’s success (“proud of” and “great to mentor” tweets smell of megalomania).

We also are curious as to why someone doesn’t tweet (or blog). There is obviously a fine line between too much (does this person do anything other than read social media?) and not at all. We’re not concerned with followers — we focus on who you are versus who you are presenting yourself to be.

So tweet away! Let your voice be heard because we want to hear it.