Written by Mike Collett
2 min read
November 4, 2013

You can read about everyone’s success or you can start building yours.
You can hire and spend but if you don’t sell then it’s only a façade.
You can overpromise and underdeliver or win the hearts and trust of everyone each month with upside.
You can talk about all the different investors who are circling but if you don’t close them then you’re still grounded.
You can revel in media and press coverage but without plain old revenues and margins they will soon turn on you.
You can fundraise everyday but if you don’t have vision, passion and a plan, you’ll just be spinning your wheels.
You can begin investor conversations with all the great things to come or you can start with the challenges because all boats must tack.
You can leave the numbers out or tell the real story.
You can try to go deep on every play or strategically move the ball down the field and take the game as it comes.
You can go straight to the new and revised financial plan or you can show everyone what you said vs. what you did and learn how to forecast better.
You can hide or be transparent.
You can boast or let your feet do the talking.
Never forget — results always win.
Promus Ventures
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