Every startup is a unique microcosm. Investors who think they can pattern match every new portfolio company are mistaken. Founders who believe they can insert an old formula that worked in a previously successful company they ran or were involved with may run into trouble.

Investing in early stage companies is hard. Firm criteria for making good investments shouldn’t be. Every investor has a different flavor of how he or she invests. We like to keep it simple at Promus Ventures and focus on basic blocking and tackling.