Written by Mike Collett
2 min read
July 9, 2014

Great teams, no matter how poorly they played for the majority of the game, find ways to win. No more apparent than the (fantastic) 2014 FIFA World Cup, where games go deep into extra time only to have the favorites somehow find their way into the net.
In the heat of the battle, when the momentum turns and everyone is tired, some players will hang their heads while others reach deeper and grind harder. Things always go wrong (shocker), so which player do you want to be?
Startups are no different. Over the years I’ve been privileged to work beside some incredible startup teams with unique moxie and tenacity. At Promus Ventures, here are five things we look for in great teams:
There’s more of a fine line between winning and losing than you may think. So many games come down to the last play, but an entire game is a series of plays, and every one important. Yes, luck plays a role, but the harder one works, the luckier he or she gets.
Competition for anything of value will be fierce. Winners will always find a way to win, regardless of the path that got them there.
I’ll win ugly every game on the way to being undefeated.
Promus Ventures
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